In analyzing the growth of GoPro by their focus on buyer personas.
GoPro excels because they are focused on the problems people are willing to spend money to solve (in my case, someone who wants to shoot photos and videos while surfing).
It’s easy to forget that, but that’s as good as any definition of marketing. Focus on offering creative, original, valuable ways for people to pay for a solution to their problems and you’ll succeed.
Remember, a problem doesn’t necessarily need to be a problem. It can just be a strong desire that improves the person’s life if it is solved.
