Who is the target audience of the Samsung Galaxy Note?

Shawn Blanc highlights a post today by Trevor Gilber about the Samsung Galaxy Note ad from yesterday’s superbowl.:

It was an odd commercial.

  • If Samsung was targeting Apple customers then why did they make fun of us by insulting the fact that we’re willing to stand in line for an iPhone?

  • If Samsung is targeting people who look at “Apple fanboys” as being silly for their willingness to stand in line for an iPhone, they why did Samsung depict all those Apple customers as jumping the line to get the Galaxy Note?

Whomever it was that Samsung was trying to advertise to, they managed to insult instead.

The real question is, if they are trying to take customers from Apple, who thought that putting a stylus on the thing was a good idea?

via: Shawn Blanc

Walter Isaacson’s “Draft” of Jobs Biography

Yesterday Fortune had an article on their site called, “Isaacson: Jobs biography could expand

My initial reaction was one of excitement because, like many people, I felt that the content in the book was lacking. It was a good overview, but didn’t satisfy the finer details that many people were hungering for since the book was announced. But the more I thought about it, the more I felt a sense of unease that I couldn’t pinpoint. More information or further detail about Steve Jobs isn’t a bad thing, so what was it about the concept of adding to the biography that unsettled me?

Then I realized that it was the way that Isaacson explained the decision to potentially add to the book. Said Isaacson:

“This is the first or second draft,” he said, referring to his book’s role in documenting Jobs’ life. “It’s not the final draft.”

That, to me is irresponsible.

For him to put out a book that the world was waiting for, that was touted as giving access to a man that no one outside of his family was ever really given, and to say it was simply a first draft didn’t sit right with me. What is the reasoning for putting it that way? Why say you may add to the book going forward rather than getting it right the first time? I think there are two reasons this may be the case.

1. He rushed it after Jobs’ death to capitalize on the opportunity.

When Jobs died, the book was already in the final stages of being released, they simply pushed up the release date by about a month. I don’t think it’s inconceivable that with the emotion surrounding the death of Jobs, Isaacson (or more likely the publisher) saw that they had to get the book out there to answer the questions that so many were asking after the shock of the death. This isn’t necessarily a bad thing.

The problem is, if the book was still just the first draft and there was intent to someday add to it, why push up the release? Why not put the facts in at that point to make the book everything it could be while the world was watching and waiting? We don’t know if Isaacson wanted to add to the book, but there just wasn’t time. It seems doubtful.

That’s why I think it’s a little disingenuous to say this is simply a first draft and why I think the second scenario is more likely.

2. Isaacson thought the book was done…until it was out there.

While the book was certainly well received (and has since become a best seller…scratch that the best seller), it has also had its share of criticism. I think that after people started talking about what was missing from the book, Isaacson realized that he had missed to some extent and now wants to go back and hopefully give people what they want.

While I think that’s commendable, I still ask – Why not do that the first time? I tend to agree with people who say that he didn’t have the background in the tech industry to properly judge the information that would be viewed as important by that community. Hopefully now, he has a better understanding and can answer that thirst for information.

Why is this important?

While this is certainly a small item and doesn’t take away from the wild success of the book, I think it’s wrong to say that this book that so many waited for, for so long and was to be the source of record about a man who changed the world is simply a draft.

This is an opportunity that only one man was given and can never be given to anyone else. To say that the book is only a first draft implies that he didn’t do all that he could have in writing it, which is irresponsible, especially when you consider the monumental he was given.

I don’t think anyone could have lived up to the expectations that many in the tech community had for the book, I just think that it could have been a little closer to a final version – especially since it seems that Isaacson had the information, he just chose not to include it.

Hopefully, the updates will get us closer to the book we wanted in the first place.

Will the iPad revolutionize fiction?

With all the hype surrounding the iPad, it’s likely that this has been touched on already. If so, I apologize. I was thinking the other day about the potential for this device to completely change the way the world digests fiction.

Here’s what I mean.

If you’re not familiar with J.C. Hutchins, he wrote a book a short while ago called Personal Effects: Dark Art. If you haven’t read it, go get it now…it’s a great read. (Incidentally, read everything he’s written. Once you do, you’ll understand why this post makes me so sad!)

I won’t go into the whole plot, but I will say that this book is a thriller that is more an experience than a book. Long before Dan Brown put a phone number connected to an answering service in his most recent book, JC wrote a book that sent out out of the pages of the book to phone number, websites and even included materials within the book to help spread the story outside the pages.

You could follow the clues to various other places that would deepen the story much more than if you simply read the book.

It’s these types of experiences that lead me to believe that the iPad could revolutionize the way we consume fiction. Instead of reading about a website and having to put down the book to go check it out for the story, you can tap and see it right there. Or bring up a photo or audio or video file. Or maybe someday even tap and have your nearby iPhone dial a phone number.

I think that the iPad and similar devices have the opportunity to revitalize the world of fiction reading and expand it into a fiction experience. I can’t wait to see what happens.

What I want from Amazon’s Kindle

So, by now, everyone has heard the buzz about the Kindle 2. In fact, now there’s even rumors of Kindle 3. (Gotta love the life cycle of technology!)

Take this for what you will, since I’ve never even played with a Kindle, let alone owned one.

I think the concept of having it read to you is great. Sure, it doesn’t replace audio books, but it’s still a pretty interesting feature – especially when you take it from the standpoint of a person with vision impairment.

What I would really like goes to the heart of how I read a non-fiction (usually business) book. When I read, I do so with a highlighter firmly in hand. I mark up passages, thoughts, concepts that resonate with me. Then, even though I’m WAY behind, I like to pull those highlighted sections out and summarize the book somewhere for easy reference. This allows me to smash concepts from different books together and hopefully come up with ideas.

So, what I’d really like from the Kindle goes to that practice. I know you can “highlight” sections of a book…and this has supposedly gotten easier on Kindle 2. I would love it if, once you finish a book, you can connect the Kindle to the computer and have it create a document for you that sets a chapter title as a heading and then list all the highlighted sections for that chapter below the heading. Almost like an automated outlining tool.

I don’t know if it already does something like that, but I know I’d buy one right now if it did!

Edit (3/2/09): Apparently I didn’t look around enough before I wrote this. According to a few posts (like this one) it seems that you can already do most of this with the Kindle. Ok, now I’m interested!

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