Lee Oddden on how to get more out of content marketing.
Another approach is to think about social content promotions as part of a continuum, not a single event. Instead of whipping out an infographic or online comic just because it’s a cool and trendy thing to do, I’d challenge online marketers to think a bit more strategically about their social content promotions.
The whole article discusses the concept of planning a holistic approach to content creation and promotion. That’s where success lies – not in the quick hits. Well worth a read.
