John Moore cites a recent interview he did with Daniel Milstein today.
Moore highlights an answer he gave to a question about how marketing has changed that resonated with me:
Strategically, marketing hasn’t changed. Marketing will always be about getting the right product and right message to the right customer at the right time in the right way. If a business does that, sales will happen.
Tactically, things have changed because of technology and consumer savviness. Marketers now have more ways to reach customers (social media, mobile, etc.). Because customers have more access to information, they’ve become smarter about making purchase decisions.
I believe really good marketing is, was, and will continue to be about getting the right message to the right person at the right time in the right way(s) to deliver the right results.
That summarizes it quite well. Too many people think that marketing has changed when it’s only the tools have changed.
Yes, the tactics have changed and, as marketers, we need to be more aware given the ability of consumers to spread their message and opinion far and wide. The thing is, it’s still about spreading a message that resonates with people.
The tools are different, the goal remains the same.
