Post from Heather Huhman with 10 Tips for Better Content Marketing. Best tip is number one.
Determine Organizational Goals
Ask yourself: What is my goal, and how is my content marketing plan going to help me accomplish it? These are things that need to be thought out before determining your content. By doing so, you can tailor your content marketing plan accordingly.
Each goal should be measurable and have a deadline by which you perform this measurement. For example, increase website traffic 25% by Jan. 1, 2012.
I love that producing content doesn’t come until step six. You need to do the background work first if you’re going to succeed.
